Project Ara Will Add a Sense of Customization to Smartphones in 2016

Project Ara is truly the next big thing in the world of smartphones. Ara focuses on giving owners the ability to customize almost every smartphone feature including the camera, RAM, battery power, resolution, and much more. Coming standard with a shell, users will be able to buy new modules which will give them the specific features they want.

The days of buying a new smartphone every year or two will be over, as the only thing that you will have to worry about is upgrading the camera megapixels, adding more memory, or enhancing the resolution. Project Ara smartphones will have a pre-set amount of modules where consumers can purchase upgrades not exceeding the amount of available modules. Upgrades, and even downgrades can be substituted to the owner’s desires, and can be done anytime, anywhere.

Google’s Project Ara has been demoed at MWC earlier in the month, and is expected to officially launch later this year. While in its infancy, it’s not expected to be featured in markets worldwide until 2016. As of this time, there has been no official announcement from Google on the Project Ara price. Speculation has suggested about a $200 price tag here in the US for the shell itself, and would go up from there depending on the upgrades purchased. This in-itself should save thousands of dollars per consumer over the years, especially considering most of us buy a new smartphone at least once every other year.